Introduction to Facebook Marketing

Fakharula Abedin
Foiz Ahmed
Last Update March 29, 2024
1 already enrolled

Course Prerequisites

  • Please note that this course has the following prerequisites which must be completed before it can be accessed

About This Course

For the past few years, digital marketing has been the most important and rapidly expanding type of marketing due to the emergence of social media and search engines in our internet-driven society. In Bangladesh, hundreds of firms from various industries have jumped on the digital bandwagon, and more are doing so every day. This course has been intended to keep you relevant in this industry that is always expanding. With all firms devoting a significant portion of their digital spend to Facebook, it is the most popular social media platform in Bangladesh. You will gain an understanding of Facebook advertising from this course, enabling you to launch your first campaign.

Learning Objectives

Knowing about the different types of advertising
What is marketing and how it has evolved
Different areas of digital marketing
Creating a Facebook Page
AIDA Model & Market Segmentation
Understanding Facebook Ads Manager
Types of campaigns
Campaign Objectives
Different types of ads
Ad Placement Options
Budgeting & Optimization
Practical demo of creating a Facebook ad campaign
Using Call-to-Action
Metrics/KPI to measure or track
A/B testing
Different roles in digital marketing

Material Includes

  • Videos
  • Booklets


  • You should already be somewhat familiar with fundamental business practices and be interested in learning to achieve more by working with and through other people

Target Audience

  • This course is highly relevant to entrepreneurs, startup founders, students, young professionals just entering the marketing, digital or brand industry, brand managers, traditional marketeers, and advertising agency professionals ranging from client servicing people to copywriters to media planners.


6 Lessons5h 30m

Management Skill

Scoping Projects
Main Methods
Planning Principles

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Your Instructors

Fakharula Abedin

2 Courses
1 Review
4 Students

Trainer at Ingress IT,

ICT Teacher at Shah Wali Ullah Institute

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Foiz Ahmed

24 Courses
23 Reviews
36 Students
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Duration 5.5 hours
6 lectures

Material Includes

  • Videos
  • Booklets
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